Bachelor of Media and Communication With a Major in Media Studies

Swinburne Online
Swinburne Online
  • Awarded by

    Swinburne Online

  • Qualification

    Bachelor's Degree

  • Study Mode


  • Payment Options

    HECS-HELP may be available

  • Duration

    3 years full-time or equivalent part-time

  • Start Date

    Enquire now for upcoming start dates

  • Career Outcomes

    Journalist | Writer | Marketing Officer | Copywriter | View all

Last modified: 01 Feb 2018

In a Nutshell

With the current speed and ferocity at which communication and information is disseminated in this modern world, media professionals need to be trained to tell compelling stories across a wide array of mediums. Swinburne University's Bachelor of Media and Communication With a Major in Media Studies is set up to deliver exactly that, teaching you how to create engaging and impact stories for today's dynamic media landscape.

The trained media experts who have designed and now teach the course know intimately what it takes to succeed in a media or advertising environment. Through studying this online course you'll develop skills in writing and producing content for print, screen, radio, digital platforms.

You will examine industry practice and media theory while you learn how to produce high quality content – vital skills that will help you gain employment in Australia's competitive media industry. Additionally, you'll learn to develop communication strategies and brand campaigns for public relations and advertising work.

Study media with Swinburne Online and see your passion project flourish!

  • What You'll Need to Get In


    Applicants must meet the following entry requirements to enrol in this course:

    • Successful completion of the Victorian Certificate of Education (VCE), or its equivalent, including units 3 and 4 in English with a minimum score of 25, and meeting the associated minimum ATAR score; OR
    • Completion or partial completion of an approved tertiary qualification; OR
    • Significant and relevant work experience


  • Subject Breakdown

    Find out more

    In this communication course, the subjects you will study include:

    • Learning and communicating online
    • Professional communication practice
    • Introduction to media studies
    • Innovation cultures: perspectives on science and technology
    • Screen studies: movies, television and ourselves
    • Digital communities
    • Media, advertising, sport and society
    • Australian media crime and policy
    • Professional communication skills project
    • Introduction to design principles and processes
    • Contemporary design issues
    • Screen franchising and innovation
    • Media/literature project A
    • Researching social media publics
    • Fundamentals of marketing
    • Marketing and communication information and decision making

    Students must also complete 8 elective units.

    Find out more
  • Why Swinburne Online?

    RTO 3059
    With strong links to industry and a focus on practical skills, Swinburne gives students an edge in the competitive job market. Placing in the prestigious QS Graduate Employability Rankings, Swinburne shapes graduates who are confident and competent in meeting the challenges of a fast-changing world. Over 100 years, Swinburne has educated more than 150,000 graduates in areas ranging from science, technology and engineering through health, education and business to media, design and innovation. Swinburne Online has drawn on more than 20 years’ experience in the online tertiary education space to help over 9,600 students graduate with an industry-recognised qualification.

    As a Swinburne Online student you’ll have access to a range of support options to help you get the most out of your learning. A dedicated team of Student Advisors are available seven days a week to answer your questions – academic, technical or administrative. You’ll also be assigned an eLearning advisor who will be your academic point of contact for the duration of your course.

Where Will This Course Take You?

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Media and Communication With a Major in Media Studies from Swinburne University of Technology. 

Graduates from the course will be proficient in designing, producing and delivering content for a range of contexts and platforms. Upon graduation you may be able to find work in:

  • Advertising agencies
  • Public relations firms
  • Media companies
  • Film and television production houses
  • Radio stations


Wondering where a career in digital marketing could take you? Potential job outcomes may include; Advertising or Marketing Professional, Marketing Coordinator, Marketing Officer, Digital Marketing Manager, Digital Marketing Assistant, Brand Manager, Marketing Research Assistant, Market Researcher, Advertising Executive, Public Relations Officer, Communications Coordinator.

Let's Talk Price

If you are an Australian citizen you may be eligible to receive a government study loan through HECS-HELP.

Swinburne Online also offers a number of scholarships and grants as a means of promoting equality, recognising excellence, and alleviating financial hardship. Enquire now for more information.


You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).

Find out more about government study loans here.

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