Personal Branding

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Pacific Training Group
  • Awarded by

    Social Media College

  • Qualification

    Short Course

  • Study Mode


  • Payment Options

    Upfront payment

  • Duration

    20 hours self-paced

  • Start Date

    Enquire now for upcoming start dates

  • Career Outcomes

    Small Business Owner | Media Presenter | Social Media Strategist | Entrepreneur | View all

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  • In a Nutshell

    Understand, build and leverage the principles of good branding to craft a personal brand that helps achieve your goals with this online Personal Branding short course from Pacific Training Group in partnership with Social Media College.

    If you see the same people landing sales, speaking at events, and being quoted in the media, chances are they have a compelling and memorable personal brand. In this highly practical course, you'll take a three-day deep-dive into the principles and practices to create that brand for yourself. 

    This course is designed for entrepreneurs, freelancers and marketing professionals looking to build networks, generate leads, stand out in a crowded landscape and maximise the power of social media. You'll cover the basics of branding, delve into your values and personality, and learn how to build an online presence that captures attention — and how to convert that attention into sales.

    Delivered by social media experts from Social Media College, this course is developed to be current and cutting-edge — ensuring your investment pays off with strategies that really work. Invest in yourself with an unforgettable personal brand in this course. 



  • What You'll Need to Get In

    There are no prerequisites for this course.

  • Subject Breakdown

    In this social media marketing course, the subjects you may study include:

    • The Power of Personal Branding
      Learn about the power of personal branding and what you can achieve
    • Understand: Values and Personality
      Describe your personality and values, and learn how it fits with your personal brand
    • Understand: Life-stage and Resources
      Recognise your life-stage and resources and how they align with your personality and values
    • Build: Social Media
      Identify the different social media channels and what might work for your brand
    • Build: LinkedIn
      The importance of LinkedIn for your personal branding and how to set up your profile
    • Build: Websites and SEO
      Recognise the importance of a website in your marketing strategy and how to boost your SEO
    • Leverage: Connections and Content
      Recognise different tools to find more connections and generate high quality content
    • Leverage: Pitch and Close
      Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal 
  • Why Pacific Training Group?

    Pacific Training Group makes learning flexible, fun and affordable by offering their students the opportunity to study in class, online and also in the workplace. They provide professional programs and skillsets in areas such as Management, Leadership, Digital Technologies, Events, Tourism and Hospitality, giving you all the skills that you need to start your new exciting career.

    Campuses are centrally located in Sydney and the Gold Coast with modern teaching facilities and a fun relaxed atmosphere. Their online platform is an easy to navigate and interactive learning portal with ready access to their industry experienced trainers.

    With Pacific Training Group, you can graduate with extensive industry skills, a network of employment contacts and a qualification that is recognised in Australia, and beyond.

  • Where will this course take you?

    Upon successful completion of this course you will receive a Certificate of Completion from Social Media College.

    With the skills and tactics learnt in this course, you'll be well-positioned to develop a compelling and memorable personal brand to use in business. You may find this course particularly relevant if you are an entrepreneur, small business owner, marketing manager or social media coordinator — harnessing the principles of branding to craft a memorable impression that gets people talking.

    This course also offers a commitment-free taste of studying for anyone considering a career in Social Media Management. After completing this course, you may like to get a formal qualification and study the Diploma of Social Media Marketing (10904NAT) from Pacific Training Group.

  • Career Outcomes

  • Let's talk price

    The fee for this course is $775 until 30th September, 2021 then goes to $795.

    To be paid upfront in one single payment.

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