BSB52415Diploma of Marketing and Communication

Patrick Careers Academy
Patrick Careers Academy
  • Awarded by

    Patrick Careers Academy (RTO 2658)

  • Qualification


  • Study Mode

    On campus

  • Payment Options

    Payment planUpfront payment

  • Duration

    1 year full-time

  • Start Date

    Enquire now for upcoming start dates

  • Location


  • Course Fee

    Price may vary Price may vary

  • Career Outcomes

    Marketing Assistant | Marketing Manager | Communications Officer | Media and Communications Advisor | View all

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

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Last modified: 06 Feb 2019

In a Nutshell

You're a creative thinker who likes solving problems. Enhance your career prospects and turn your passion into power with this practical online Diploma of Marketing and Communication (BSB52415) course from Patrick Careers Academy.

Designed for students with a background in marketing, this course will equip you with the high-level strategic skills required to confidently work in a management or leadership role in the marketing and communications profession. 

In this course, you'll study a broad range of marketing skills, including conducting a marketing audit, working with sponsorship, social media and digital marketing planning, and e-commerce and EMD marketing. You'll also gain valuable insight into the strategic working of business, with a focus on budget planning, strategic management and team leadership, equipping you with the skills, insight and personal abilities required to succeed in a marketing leadership role.

Online, self-paced delivery ensures this course suits your lifestyle and enables you to continue working while you study. If you're looking for an effective way of building new skills and enhancing your career prospects, this relevant and nationally recognised course is your next career step.

  • What You'll Need to Get In


    To be eligible to study this course, applicants must meet the following entry requirements:

    • Have previous experience working in marketing; OR
    • Have completed five core units from the Certificate IV in Marketing and Communication (BSB42415): BSBMKG418 – Develop and apply knowledge of marketing communication  industry, BSBCRT401 – Articulate, present and debate ideas, BSBCMM401 – Make a presentation, BSBMGT407 – Apply digital solutions to work processes, BSBMKG417 – Apply marketing communication across a convergent industry.
  • Subject Breakdown

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    In this marketing course, the subjects you may study include:

    • BSBMKG507 – Interpret market trends and developments
    • BSBMKG523 – Design and develop an integrated marketing communication plan
    • BSBPMG522 – Undertake project work
    • BSBMKG501 – Identify and evaluate marketing opportunities
    • BSBMKG515 – Conduct a marketing audit
    • BSBMKG521 – Plan and implement sponsorship and event marketing
    • BSBMKG510 – Plan e-marketing communications
    • BSBMKG527 – Plan social media engagement
    • BSBLDR502 – Lead and manage effective workplace relationships
    • BSBFIM501 – Manage budgets and financial plans
    • BSBADM502 – Manage meetings
    • BSBMKG522 – Plan measurement of marketing effectiveness
    Find out more
  • Why Patrick Careers Academy?

    Get on the right pathway to success with a nationally accredited Diploma or Advanced Diploma in Business Administration, Leadership and Management, Marketing or more from Patrick Careers Academy. With over 9,000 graduates under their belt, you can trust Patrick Careers Academy to give you the thorough training and confidence to succeed. Between 2010 and 2015, Patrick Careers Academy achieved a 95-100% placement rate for Diploma graduates seeking full-time employment or choosing to continue on to university. Discover the Patrick Careers Academy difference today!

    Patrick Careers Academy’s philosophy is all about nurturing student’s needs and creating a learner-friendly environment.

    They’ve created and enlisted a range of recourses to help make every step of your study journey as seamless as possible. Head to their student info hub, which includes helpful study, tips, student handbook and loads more.

Campus locations

This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:

Where Will This Course Take You?

Upon successful completion of this course, you will receive Diploma of Marketing and Communication (BSB52415) course from Patrick Careers Academy.

This qualification will enable you to seek new employment in an exciting leadership role in the marketing and communications sector, or build your responsibilities and opportunities in a current marketing role. You may choose to seek employment as a marketing manager, communications manager, digital marketing coordinator or social media officer, or add strategic marketing planning and effective communications to your existing responsibilities. 

Wondering where a career in communications could take you? Potential job outcomes may include:

Let's Talk Price

Patrick Careers Academy offers upfront payment or payment plans for this course, and FEE-HELP loans may be available for eligible students. The non-government subsidised fee for this course is $10,500, or monthly payments of $875 over 12 months.

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