If you are looking to further your current marketing career or start a career in digital marketing, then this part-time Digital Marketing course from General Assembly could be just the thing you are looking for. This online, part-time course is designed for people who want a flexible course that will fit in with their lifestyle while providing them with all the essential digital marketing skills that are in high demand in today's business world.
Whether you're a beginner or an experienced marketer, this course will provide you with all the tools you need to conduct effective and efficient digital marketing campaigns, from strategy to campaign evaluation. You will learn how to effectively employ all the relevant digital channels such as social media, search, video and display and you will be able to manage your campaigns and deliver results through techniques such as conversion optimisation and usage of tools and platforms such as Google Analytics and more.
You will gain practical experience through a capstone project that will get you to use your newly gained skills and knowledge, as well as learn how to create polished reports and presentations to communicate your campaign strategy and results.
What You'll Need to Get In
There are no formal prerequisites for this course, anyone can enrol.
While completing this Digital Marketing course from General Assembly, you may study the following subjects:
Marketing Funnel, Objectives and KPIs
Personas and Audience Segmentation
Facebook Advertising
Keyword research
Paid Search on Google Adwords
SEO and Content Marketing
Conversion Funnels and Optimization
Landing Pages and UX
Google Analytics
A/B Testing
ROI and Measurement
Customer Insights and Value Props
Multichannel Content Strategy
Digital Advertising & Customer Data
Google Analytics, Adwords and SEO revisited (deep dives)
Email and CRM
Attribution
Why
General Assembly?
Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. When you learn web development, data, design, business, and more with GA, you get:Award-winning curriculum and expert instructors, on-campus and online. A global, professional community of 50,000-plus full- and part-time alumni. Career results from leading-edge courses, with mentorship each step of the way. Today’s complex, global economy requires a skilled workforce that can leverage technology to fuel success. General Assembly’s robust suite of courses includes all the fundamental pillars of innovation to give individuals and teams several options for growth and development. They offer programs in web development, data science and analysis, user experience design, digital marketing, product management, and more. Students can choose from a range of formats and modalities to help them best achieve their goals, including full-time, part-time, and short-form options — on campus, and online. Courses can be taken on campus at locations in Sydney and Melbourne or virtually via a Live Online Remote Format.
Be part of a supportive community during every step of your learning journey and beyond!
At GA, you will have a dedicated student success producer, to guide you through the course and ensure you are supported throughout your journey. You will also have the opportunity to attend regular social events, to mingle with other students and alumni.
Campus locations
This course can be delivered on campus to provide you with practical training in a
face-to-face learning environment. It is available to study at the following locations:
You can also choose to study this course entirely online.
Where will this course take you?
When you graduate, you'll receive a certificate of completion for Digital Marketing from General Assembly.
This course equips you with the skills you need to be a productive and effective marketer in the 21st century. You'll learn current tools and best practices you can use to promote a brand, drive sales leads, and increase customer engagement. By the end of this course, you will be able to:
Use a full arsenal of digital marketing platforms - Google Adwords, Facebook, Google Analytics, etc.
Design and execute comprehensive marketing plans for any product through any digital channel - social, search, email, paid advertising, etc.
Analyze the success of digital marketing campaigns using Google Analytics.
Career Outcomes
Wondering where a career in communications could take you? Potential job outcomes may include:
