BSB42615 & BSB42415 Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing)

Open Colleges
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Open Colleges
  • Awarded by

    Open Colleges (RTO 90796)

  • Qualification

    Certificate IV

  • Study Mode


  • Payment Options

    Payment planUpfront payment

  • Duration

    24 months

  • Start Date

    Enquire now for upcoming start dates

  • Course Fee

    Price may vary Price may vary

  • Career Outcomes

    Small Business Owner | Small Business Manager | Office Administrator | Market Researcher | View all

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

Last modified: 18 Oct 2018

In a Nutshell

Open Colleges has bundled together the Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing) into this one training program to teach aspiring entrepreneurs and small business owners how to promote and run their own operations.

Throughout the duration of this double qualification, you will learn how to undertake small business planning, oversee small business finances and establish protocols to ensure your business is adhering to legal and WHS requirements.

You will also engage in key marketing techniques that will be crucial to the growth and expansion of your business operations, as you learn how to profile markets, analyse consumer behaviour and conduct market research. Upon completion of this program you will walk away with two nationally recognised qualifications, and the ability to successfully start up your own small business.

Find out how online study works with Open Colleges.

  • What You'll Need to Get In


    To be eligible to enrol in this course you must be 16 years or over, and meet one of the following education entry requirements:

    • Have completed year 10 in Australia, or equivalent; OR
    • Have a relevant qualification; OR
    • Have relevant vocational experience
  • Subject Breakdown

    Find out more

    In this marketing and business management course, the subjects you will study include:

    • BSBREL401 – Establish networks
    • BSBSMB401 – Establish legal and risk management requirements of small business
    • BSBSMB402 – Plan small business finance
    • BSBSMB404 – Undertake small business planning
    • BSBSMB403 – Market the small business
    • BSBMKG418 – Develop and apply knowledge of marketing communication industry
    • BSBMKG417 – Apply marketing communication across a convergent industry
    • BSBMGT407 – Apply digital solutions to work processes
    • BSBCRT401 – Articulate, present and debate ideas
    • BSBCMM401 – Make a presentation
    • BSBMKG408 – Conduct market research
    • BSBMKG401 – Profile the market
    • BSBMKG419 – Analyse consumer behaviour
    • BSBMKG411 – Analyse direct marketing databases
    • BSBADV408 – Review advertising media options
    • BSBMKG420 – Create digital media user experiences
    Find out more
  • Why Open Colleges?

    RTO 90796
    Open Colleges is one of the largest private education providers in Australia. It offers a wide variety of courses, from leisure courses to vocational and higher education courses, many of which are government-accredited and employer-recognised. Most courses are delivered online or via blended learning, allowing you to work at your own pace and around your own schedule. Studying with Open Colleges is perfect for people with busy lifestyles, and those wishing to work and learn for themselves.

    As a student of Open Colleges, you will have access to a range of student and administrative support options. Your course trainers are available via email, messaging and through your online course forums in OpenSpace. You will also have access to help with study skills such as time management, essay writing and referencing.


    All student testimonials for Open Colleges

    "Because it’s so flexible, it was easy for me to do it. I’ll be in the middle of an assignment and I can just pause it if my son is asking for lunch. I’ll quickly make him lunch or get a drink and I can just open it back up and go straight back into it to continue. The trainers have been great. They really try to get back to you on time and make sure they give you the best possible answers. They always seem to come back with a quick response."

    Emma Christian-Hayes , Certificate IV in Allied Health specialising in Physiotherapy

    "It’s given me a different mindset. I used to think you’d go out and do a job, like mechanics, for years and that you’d just get the qualification after years on the job. But with this, you can study for a couple of months and then you can go out into the world fully qualified and ready for the job and just go for it."

    Amy Stephenson , Certificate III in Accounts Administration

    "I think the Open Colleges model is particularly good because you’re not tied down to due dates, you just have as much time as you need. You have people to get in touch with if you’re having trouble. I’ve actually had emails back at 10pm at night from my teacher. I’ve been sitting here and I’ve shot one off and they’ve got right back to me within that hour. You don’t get that anywhere."

    Marcia Lindsay , Diploma of Hospitality

    "I am a farmer and I run a family farm with my husband. I was given the opportunity to study any course I wanted that would help our business, and that may help me earn some money off the land, so I chose to learn bookkeeping. The course is so useful and beneficial for our farm. It’s great to learn how to set journals out so our accountant can do the BAS and income tax, without them being all over the place."

    Robyn Hundy , Certificate IV in Bookkeeping

    "My job is probably best described as a medical equipment specialist. I educate and train people in the use of CT scanners onsite. Getting the skills to use in trainings, to substantiate the work I do is very valuable. The course has changed my work and the way I approach training courses. It’s made me more confident and I’ll be better at my job."

    Melinda Wheeler , Certificate IV in Training and Assessment

Where Will This Course Take You?

Upon successful completion of this course you will receive two nationally recognised and accredited qualifications from Open Colleges: Certificate IV in New Small Business (BSB42615) and Certificate IV in Marketing and Communication (specialising in digital marketing) (BSB42415).

With your new qualification, some roles you may be able to pursue include: 

Wondering where a career in communications could take you? Potential job outcomes may include:

Let's Talk Price

Open Colleges offers two flexible payment models to help make studying more affordable:

Payment Option 1: Pay in 56 weekly instalments

  • $84.64 per week
  • $100 deposit

Payment Option 2: Pay in full when you enrol and save up to 20% on your course fees

  • $3,872 upfront payment
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