Bachelor of Media and Communication with a Major in Advertising

Swinburne Online
Swinburne Online
  • Awarded by

    Swinburne Online

  • Qualification

    Bachelor's Degree

  • Study Mode


  • Payment Options

    HECS-HELP may be availableUpfront payment

  • Duration

    3 years full time (or equivalent part time)

  • Start Date

    Enquire now for upcoming start dates

  • Career Outcomes

    Communications Consultant | Advertising Artist | Advertising Coordinator | Commercial Producer

Last modified: 01 Feb 2018

In a Nutshell

Learn the practical skills  to become a skilled communications professional in the fast paced and dynamic advertising industry with this degree from Swinburne Online. Impact customers and create exciting commercial content by studying a degree in advertising through Swinburne Online.

The industry experts who have designed this course know what it takes to succeed in a diverse range of advertising environments. Through studying this online course you'll learn how to apply the latest advertising trends in a commercial setting. You'll develop advertising-specific writing skills that will allow you to engage and influence your audience. And, you'll be able to deliver all this to your audience with engaging advertising strategies across multiple platforms.


Hear what graduates had to say about their Swinburne Online experience.

  • What You'll Need to Get In


    Applicants must meet the following entry requirements to enrol in this course:

    • Successful completion of the Victorian Certificate of Education (VCE), or its equivalent, including units 3 and 4 in English with a minimum score of 25, and meeting the associated minimum ATAR score; OR
    • Completion or partial completion of an approved tertiary qualification.
  • Subject Breakdown

    Find out more

    In this advertising course, the subjects you will study include:

    • Principles of Advertising
    • Advertising Issues: Regulations, Ethics and Cultural Considerations
    • Concept Development and Copywriting
    • Advertising, Media Planning and Purchasing
    • Advertising Management and Campaigns Project
    • Learning and Communicating Online
    • Professional Communication Practice
    • Professional Practice: Client and Agency Management
    • Digital Video and Audio
    • Introduction to Media Studies
    • Global Media Industries
    • Business of Media
    • Sports/ Advertising/ Media

    Students must also complete 11 elective units.

    Find out more
  • Why Swinburne Online?

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    With strong links to industry and a focus on practical skills, Swinburne gives students an edge in the competitive job market. Placing in the prestigious QS Graduate Employability Rankings, Swinburne shapes graduates who are confident and competent in meeting the challenges of a fast-changing world. Over 100 years, Swinburne has educated more than 150,000 graduates in areas ranging from science, technology and engineering through health, education and business to media, design and innovation. Swinburne Online has drawn on more than 20 years’ experience in the online tertiary education space to help over 9,600 students graduate with an industry-recognised qualification.

    As a Swinburne Online student you’ll have access to a range of support options to help you get the most out of your learning. A dedicated team of Student Advisors are available seven days a week to answer your questions – academic, technical or administrative. You’ll also be assigned an eLearning advisor who will be your academic point of contact for the duration of your course.

Where Will This Course Take You?

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Media and Communication with a Major in Advertising from Swinburne University.

Graduates from the course will be proficient in campaign planning, writing for digital and traditional media and advertising strategy. Upon graduation you may be able to find work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.

Wondering where a career in communications could take you? Potential job outcomes may include:

Let's Talk Price

If you are an Australian citizen you may be eligible to receive a government study loan through HECS-HELP.

Swinburne Online also offers a number of scholarships and grants as a means of promoting equality, recognising excellence, and alleviating financial hardship. Enquire now for more information.


You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).

Find out more about government study loans here.

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