BSB42415Certificate IV in Marketing and Communication

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  • Awarded by

    Upskilled (RTO 40374)

  • Qualification

    Certificate IV

  • Study Mode


  • Payment Options

    Payment planUpfront payment

  • Duration

    12 months

  • Start Date

    Anytime – start today!

  • Course Fee

    Price may vary Price may vary

  • Career Outcomes

    Marketing Coordinator | Market Researcher | Marketing Officer | Public Relations Officer | View all

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

Last modified: 25 May 2018

In a Nutshell

Marketing techniques develop and change according to their purpose and context. With this Certificate IV in Marketing and Communication (BSB42415) from Upskilled, you can get up-to-date knowledge and the confidence to apply bespoke marketing solutions.

The course covers public relations and marketing, with the key skills ranging from presenting products to analysing markets and consumer behaviours and building client relationships. Studying these components online will help you get your foot in the door as a professional marketer, with skills that will be relevant across many industries.

  • What You'll Need to Get In


    To be eligible, applicants must meet the following entry criteria:

    • English language proficiency (Year 12 English or equivalent); OR
    • Obtain a certificate III before enrolling in a certificate IV level qualification; OR
    • Demonstrate appropriate academic standing or workplace experience for the chosen qualification
  • Subject Breakdown

    Find out more

    In this marketing certificate course, the units of competency you will study include:

    • BSBMKG408 – Conduct market research
    • BSBMKG402 – Analyse consumer behaviour for specific markets
    • BSBMKG401 – Profile the market
    • BSBCMM401 – Make a presentation
    • BSBPRO401 – Develop product knowledge
    • BSBREL401 – Establish networks
    • BSBMKG413 – Promote products and services
    • BSBMKG414 – Undertake marketing activities
    • BSBREL402 – Build client relationships and business networks
    • BSBWOR501 – Manage personal work priorities and professional development

    Upskilled may make changes to this course from time to time to reflect changes introduced to the relevant Training Package or meet other regulatory requirements.

    Find out more
  • Why Upskilled?

    Upskilled is a leading Registered Training Organisation (RTO) that delivers innovative, effective and efficient vocational education, training and short courses for working professionals, job seekers and school leavers. As one of the largest RTOs in Australia, Upskilled partners with businesses and career-minded individuals to achieve amazing outcomes. Choose from over 100 qualifications across more than 20 disciplines and start chasing your dream career today. With Upskilled, you're qualifying for tomorrow!

    As a student of Upskilled you will have access to continued support, advice and guidance from your online trainer via phone or email. Your trainer will give you valuable feedback on your assessments and help you with your course material. Additional support with your study is also available during out-of-work hours via phone or Skype.


    All student testimonials for Upskilled

    "So much better than TAFE and very good instructors that actually care. With all of the IT technical training it was very well done."

    Angus Blackburn , Certificate II in Information, Digital Media and Technology

    "I wanted to say a big thank you to Upskilled for its wonderful support during my study. It was a pleasure to do a course through such a professional organisation, and I will be recommending the course to my friends. Again, many thanks!"

    Beverley Chamberlain , Certificate IV in Business Administration

    "My initial reason for attending was to have my experience recognised with a certificate. However, as I settled into the course, I found that I embraced new ideas and concepts, and with each unit found a renewed enthusiasm and confidence to make changes to processes I currently use in my work. I thank Upskilled for being so informative and helpful throughout this course. I have found the Upskilled trainers to be down to earth and professional. I know I have grown and contributed to the running of the course, which I recommend to anyone currently working in the field."

    Lorraine Timpano , Certificate IV in Business Administration

    "I recently completed a Certificate IV course in Frontline Management at the Crowne Plaza, Terrigal. Our trainer was Don who, from the outset, made all participants feel very relaxed and comfortable, setting the tone for the days that followed. This was quite an achievement given the diversity of backgrounds and occupations in attendance. Don obviously has a lot of relevant life experience, making him the perfect person to deliver this kind of training. His real world examples were delivered with confidence and humour and were always in sync with unit material, which ensured we remained on track."

    "Upskilled offered a prompt, friendly and efficient service. My increased knowledge of human resources has provided me with a greater understanding and awareness of the many functions within HR and an increased confidence in my current role. The facilitator was fantastic, very motivating and encouraging. The course attendees came from a diverse range of companies and disciplines including legal, IT, recruitment, and retail. It was interesting to share our experiences of how HR functions are carried out by different industries."

Where Will This Course Take You?

Upon successful completion of this course you will receive a nationally recognised, accredited Certificate IV in Marketing and Communication (BSB42415) from Upskilled.

Using well-developed marketing skills can have a big impact on a business's bottom line. As a qualified marketing professional you will have valuable skills which you can apply to a broad range of commercial contexts.

If you're a sales professional looking for your first qualification in marketing or you're interested in getting your market research credentials, then this Certificate IV in Marketing and Communication (BSB42415) will take you to that next level as a marketing or public relations officer. With this recognised qualification you will show yourself to be able to read the market and apply solutions in response to client and product needs – expertise that all businesses can benefit from.

Wondering where a career in business could take you? Potential job outcomes may include: Manager, Team Leader, Small Business Owner, Operations Manager, Business Development Manager, Business Consultant, Business Analyst, Entrepreneur.

Let's Talk Price

Upskilled offers a choice of two convenient payment options to help make studying more affordable:

Option 1 – Save 15% when you pay upfront 
Total course cost: $3,270

Option 2 – 24-month interest free payment plan.
No deposit, no interest to pay for 24 months. Get started for just $38 a week! Total course cost: $3,850

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