Bachelor of Business (Marketing)

Kaplan Business School
Kaplan Business School
  • Awarded by

    Kaplan Business School

  • Qualification

    Bachelor's Degree

  • Study Mode

    On campus

  • Payment Options

    Upfront payment

  • Duration

    3 years full time; 2 years full time (accelerated option)

  • Start Date

    3 intake dates each year – enquire now!

  • Location

    NSW | VIC | QLD | SA

  • Career Outcomes

    Marketing Manager | Advertising or Marketing Professional | Digital Marketing Manager | Communications Officer | View all

Last modified: 03 May 2018

In a Nutshell

You could be a sought-after marketing professional in just two years with this comprehensive Bachelor of Business (Marketing) course at Kaplan Business School.

With the breadth and support of a general business degree, this course provides you with a strong knowledge base in economics, management and strategic thinking. It offers you specialised, career-specific marketing skills, positioning you as a future industry leader.

You'll develop high-level problem-solving and critical thinking skills through studying markets, consumer behaviour and strategic marketing, and have the opportunity to put those skills into practice with an optional internship elective.

Offering study into essential contemporary areas such as digital marketing and international marketing, this course is both relevant and dynamic – equipping you with solid traditional skills and key insights to help you navigate a varied and evolving field of business.

  • What You'll Need to Get In


    To be eligible for entry into this course, applicants must meet the following requirements:

    • Qualify for mature age entry (ages 21 and above); OR
    • Have achieved a minimum ATAR score of 55, or equivalent; OR
    • Have completed the VCE, OP or SACE; OR
    • Provide an academic letter of recommendation

    Kaplan Business School also offers a range of alternative entry pathways if you don't meet these criteria. Enquire now to chat with a course advisor!

  • Subject Breakdown

    Find out more

    In this marketing course, the subjects you may study include:

    • Business communication
    • Introduction to management
    • Accounting for managers
    • Economics
    • Business information systems
    • Marketing principles
    • Commercial law
    • Quantitative analysis
    • Foundations of academic success 1 (numeracy)
    • Foundations of academic success 2 (English)
    • Foundations of academic success 3 (study skills)
    • Introduction to economics
    • Financial accounting
    • Accounting information systems
    • Financial accounting 2
    • Corporations law
    • Management accounting 1
    • Financial institutions and market
    • Advanced economics
    • Corporate finance
    • Applied investment management
    • Introduction to hospitality and tourism
    • Hospitality and tourism market
    • Hospitality and tourism management
    • Human resource management
    • Performance management
    • Organisational behaviour
    • Business ethics
    • Logistics and supply chain management
    • Integrated marketing communications
    • Marketing research essentials
    • Services marketing
    • Foundations of workplace success
    • Accounting theory and contemporary issues
    • Auditing and assurance
    • Company accounting
    • Taxation law
    • Management accounting 2
    • Portfolio and fund management
    • Derivatives and risk management
    • Multinational finance and trade
    • Applied corporate strategies
    • Attraction and event management
    • Food and beverage management
    • Accommodation management
    • Emerging issues
    • Industrial relations
    • Managing change
    • International human resource management
    • Business research
    • Strategic management
    • Innovation and entrepreneurship
    • Issues in international business
    • Consumer behaviour
    • Digital marketing
    • International marketing
    • Strategic marketing (Capstone)
    • Project management
    • Internship 1
    • Internship 2

    You may be eligible for Recognition of Prior Learning (RPL) if your previous education or work experience meet certain criteria.

    Find out more
  • Why Kaplan Business School?

    Kaplan Business School provides holistic business education that equips students with the knowledge, skills and tools required to manage, lead, and succeed in a real work environment.

    Kaplan Business School’s qualifications are delivered through a unique blend of practical and theoretical components. Here, students are required to complete assessments that reflect global industry practices.

    Kaplan Business School offers academic internships and work placements through an extensive network of partner companies. Each campus has an on-site Careers Officer who helps to place students based on their industry needs.

    Kaplan Business School supports its students at every stage of the educational journey, and offers personalised, student-driven programs. This includes the unique Career Mentorship Program, which pairs Kaplan students with industry leaders. This gives students the opportunity to build their professional networks and gain valuable industry insights.

    Kaplan Business School help their students achieve career success with Careers Central, their on-campus careers services team. Careers Central services include an industry placement service, which enables students to put theory into practice. Search for the perfect job using Career Hub, Kaplan’s online job board. Kaplan students get support in achieving their career goals with 1-on-1 careers coaching.

Campus locations

This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:

  • New South Wales: Sydney
  • Victoria: Melbourne
  • Queensland: Brisbane
  • South Australia: Adelaide

Where Will This Course Take You?

Upon successful completion of this course you will receive a nationally recognised Bachelor of Business (Marketing) from Kaplan Business School.

You may choose to seek employment across a wide range of industries – you'll be equipped to apply for entry-level roles in public relations, advertising, marketing research and analysis, customer relationship management, events management, e-commerce, digital marketing or sustainable marketing.

This course may also act as a pathway to further studies, and could qualify you for credit towards a master's degree.

Wondering where a career in business could take you? Potential job outcomes may include: Manager, Team Leader, Small Business Owner, Operations Manager, Business Development Manager, Business Consultant, Business Analyst, Entrepreneur.

Let's Talk Price

Payment plans are available for continuing students from their 2nd trimester onwards.

As part of their commitment to helping individuals reach their educational and career goals, Kaplan Business School also offers a number of scholarships to students in Australia and across the globe, including High Achievers Scholarships, Alumni Scholarships and Regional Scholarships. Enquire now for more information.

Other payment options are also available for eligible students. Enquire now to find out more!

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