Bachelor of Applied Business (Marketing)

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Dūcere
  • Awarded by

    Dūcere

  • Qualification

    Bachelor's Degree

  • Study Mode

    Online

  • Payment Options

    HECS-HELP may be availableUpfront payment

  • Duration

    2-4 years

  • Start Date

    January, April, July, October - Enquire Now

  • Career Outcomes

    Marketing Manager | Marketing Consultant | Product Manager | Digital Marketing Coordinator | View all

Enquire Now
  • In a Nutshell

    Analyse markets, devise campaigns and create content that works

    In a rapidly-changing business world, employers need graduates with practical experience, the ability to adapt to change and a readiness to handle big ideas.

    With that in mind, Ducere and Torrens University Australia are proud to offer a Bachelor of Applied Business (Marketing) that connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

    Marketing fundamentals meet 21st-century enterprise skills

    Ducere's Bachelor of Applied Business (Marketing) combines an immersive online learning experience with a practical and industry-relevant assessment model. Through this groundbreaking approach, you'll be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

    You will:

    • Develop an industry-relevant project portfolio as part of your degree
    • Learn practical insights from cutting-edge designers and startup marketers
    • Attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more
    • Enjoy integrated online support
    • Develop the skills employers need
    • Attain a fully-accredited degree

    Ducere Online Bachelor Program

  • What You'll Need to Get In

    To be eligible to enrol in this course, you must:

    • Have completed Year 12  (or equivalent); OR
    • Have successfully completed a Higher Education qualification; OR
    • Have successfully completed a Vocational qualification (AQF Level 4); OR
    • Qualify for a Work and Life Experience Entry with demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).
  • Subject Breakdown

    In this business marketing course, the key areas you will cover include:

    • Advanced Digital Marketing
    • Competitive Market Positioning
    • Marketing Strategy and Planning
    • Project Management and Leadership
    • Innovation and Design Thinking
    • Big Data and Market Research
    • Brand Development and Product Management
  • Why Dūcere?

    Ducere delivers Australia’s most innovative online degrees, together with its university partners. We believe that to be the best you need to learn from the best. With Ducere, you will gain insights from a global faculty of 250+ world leaders including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more. You will gain practical skills by solving real-world projects with our industry partners such as KPMG, PwC, Disney, ATO, Telstra, Make-A-Wish and many more.

    Over 44% of Ducere Students Receive a Salary Increase or Promotion Before Graduating.

    • No Exams. Real business projects.
    • Tailor your assignments to your passions
    • Unparalleled student support
    • $1.4 million in scholarships awarded in the last 3 years
    • Eligible Australian Students pay nothing upfront with FEE-HELP

    When you study online with Ducere Global Business School, you'll benefit from:
    · Personalised student support from a friendly professional team, dedicated to enhance your learning journey
    · One-on-one guidance and feedback from experienced academics
    · An advanced online platform and access to study materials via mobile app
    · Study when it suits you - full-time or part-time, and anywhere on any device
    · Fast-track your degree with accelerated options and graduate sooner!
    · Early exit qualification options available
    · Exclusive digital insights from top business leaders including Fortune 500 CEOs, billionaires and philanthropists
    · Applied, practical industry projects and events with Ducere's partners: NAB, Telstra, Medibank, Spotless, Make-a-Wish, Linfox, Slater and Gordon and 20th Century Fox

  • STUDENT TESTIMONIALS

    All student testimonials for Dūcere

    "What attracted me to the Dūcere MBA was the focus on Leadership and Innovation – two fundamental skills that are critical to being successful in today’s challenging business environment. The level of interaction is far more personal and targeted than my experience with other higher education providers. Dūcere have really focused on the cohort being almost an extended family – working together to ensure everyone gets the most out of the course, irrelevant of their past experience. I have no doubt that, thanks to the way in which the Dūcere MBA course is structured, I will emerge a more enlightened and confident leader for my future career."

    Ben K. , Master of Business Administration (Innovation and Leadership)

    "This MBA is truly exciting. It is demonstrative of the commitment Dūcere and UC have to building a nation of learners – irrespective of your age or academic status. Through education we really do see the opportunities in front of us – and work respectfully together to dream, believe and achieve."

    Erin P. , Master of Business Administration (Innovation and Leadership)

    "It is clear that Dūcere care about my learning. Every part of the program is thought out with the best intentions to maximise our experience and growth as individuals and future leaders. I have never been part of an academic pursuit like this one, where the balance of practicality and theory is so well considered and integrated."

    Scott D. , Master of Business Administration (Innovation and Leadership)
  • Where will this course take you?

    Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Applied Business (Marketing) from Torrens University Australia.

    Learning outcomes

    • Thorough knowledge of marketing fundamentals and their evolution in the digital landscape
    • Skills to develop and manage marketing strategies that are culturally sensitive and globally adaptable
    • Identify, analyse and solve marketing challenges within both new and established organisations
    • Skills to self-start and self-manage work-related projects within digital environments
    • Ability to identify, analyse and solve business challenges within both new and established organisations
    • Knowledge of the ‘triple bottom line' of business, considering the impacts business decisions have on not only financial outcomes but social and environmental outcomes as well
  • Career Outcomes

    Wondering where a career in business could take you? Potential job outcomes may include: Manager, Team Leader, Small Business Owner, Operations Manager, Business Development Manager, Business Consultant, Business Analyst, Entrepreneur.

  • Let's talk price

    If you are an Australian citizen, you may be eligible to receive a government HECS-HELP loan, meaning you can defer payment of your fees.

    Alternatively, you can pay your course fees upfront.

    HECS-HELP

    You may be eligible to receive HECS-HELP for this course!

    This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

    Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $46,620 (2020-21 income year). 

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    Find out more about government study loans here.

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