Artificial Intelligence (AI) in Marketing

The Artificial Intelligence (AI) in Marketing course offered by RMIT Online is designed to equip marketing professionals with the skills necessary to navigate the rapidly evolving landscape of digital marketing technology. Over six weeks, participants will engage in practical applications of AI, focusing on ethical considerations and strategic implementation. The course covers essential areas such as evaluating AI technologies, designing initiatives for their integration, and ensuring responsible marketing practices. With a commitment of 8 to 10 hours per week, learners will gain hands-on experience using tools like Microsoft Copilot, enabling them to craft AI-enabled strategies that align with their organisational objectives.

This course is tailored for both seasoned marketing professionals and those looking to enhance their skills in AI-driven marketing strategies. Participants will learn to critically analyse customer journeys, develop holistic integration plans, and present their initiatives through a final project. By the end of the course, learners will be well-prepared to leverage AI technologies to improve marketing operations and drive business growth. RMIT Online’s collaboration with industry experts ensures that the content is relevant and applicable, providing a robust foundation for anyone looking to advance their career in marketing.

Enquire to learn more about how this course can help elevate your marketing skills and prepare you for the future of work.

The next start date for this course is April 7, 2025.

Upon successful completion of this course you will receive a Artificial Intelligence in Marketing credential from RMIT Online.

This course equips students with the essential skills to navigate the rapidly evolving landscape of digital marketing through the lens of artificial intelligence. By understanding how to evaluate and implement AI technologies, students will enhance their marketing strategies, making them more effective and aligned with contemporary practices. This knowledge not only prepares them for immediate job opportunities but also positions them for long-term career progression in a field that is experiencing significant growth.

Additionally, students will earn an RMIT credential, which is recognised and can be shared on social media platforms, showcasing their commitment to professional development. This certification, combined with the practical skills gained, will help students stand out in the competitive job market, opening doors to roles such as Digital Marketing Manager, AI Marketing Specialist, and more, where they can leverage AI to drive business success.