The Gordon (RTO 3044)
Payment planUpfront payment
Self-paced; up to 12 months
Set intake dates. Enquire now for more information
This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.
Through the course of this Certificate IV in Marketing (BSB41315), you'll gain a comprehensive overview of the marketing industry and up-to-date insight into the methods, principles and techniques that inform modern marketing practices.
You'll learn about a diverse range of marketing types, including direct marketing, e-marketing and promotions, and look at how different types of marketing appeal to different sectors, industries and consumers.
Market research and strategy form a large part of this course, giving you a thorough understanding of how to effectively construct a campaign and monitor return on investment.
Delivered online by The Gordon TAFE, this course is self-paced to fit around your schedule.
Assessment will take the form of:
Check out the inspiring stories from students at The Gordon – if you can dream it, you can do it!
To be eligible for this course, you must meet the following entry requirements:
Recognition of prior learning (RPL) may be available for skills and knowledge obtained through previous study or other relevant experience.
In this marketing course, the units of competency you may study include:
The Gordon offers its students access to an array of support services, including academic resources and on-site facilities to help make your time on campus happy, healthy and supportive.
The Gordon Library and study support team is on hand to provide personalised assistance with everything from essay writing to note-taking, and also includes an English as an Additional Language (EAL) program for non-native English speakers. Tailored services are also available via the Aboriginal Education Unit and Disability Support Services offices. Career guidance can be sought from the Careers team at any time, and for anyone struggling with personal hardship, a free and confidential counselling service is available at both the Geelong City campus and East campus.
Upon successful completion of this course you will receive a nationally recognised, accredited Certificate IV in Marketing (BSB41315) from Gordon Institute of TAFE.
The specialist marketing skills you will develop through this course span a broad base, allowing you to employ a wide range of marketing techniques to meet your goals. As a result of these skills, you may be a candidate for such positions as market research assistant, marketing coordinator, marketing officer or public relations offer.
By partnering closely with Deakin University, The Gordon also offers students access to unique pathway opportunities, credit transfers and dual-delivered qualifications – your learning journey doesn't end here!
Wondering where a career in marketing could take you? Potential job outcomes may include:
All course fees at The Gordon are comprised of tuition, student amenities, and materials costs. Depending on your personal circumstances, you may fall into one of the following fee categories:
You will pay the following additional fees for this course:
Student amenities (per year)
Students are also required to purchase a textbook (available at The Gordon Bookshop) for $89.95.
Course fees are payable within 14 days of enrolment. Alternatively, you may be eligible to apply for a payment plan.
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