You could be a sought-after marketing professional in just two years with this comprehensive Bachelor of Business (Marketing) course at Kaplan Business School.
With the breadth and support of a general business degree, this course provides you with a strong knowledge base in economics, management and strategic thinking. It offers you specialised, career-specific marketing skills, positioning you as a future industry leader.
You'll develop high-level problem-solving and critical thinking skills through studying markets, consumer behaviour and strategic marketing, and have the opportunity to put those skills into practice with an optional internship elective.
Offering study into essential contemporary areas such as digital marketing and international marketing, this course is both relevant and dynamic – equipping you with solid traditional skills and key insights to help you navigate a varied and evolving field of business.
To be eligible for entry into this course, applicants must meet the following requirements:
Kaplan Business School also offers a range of alternative entry pathways if you don't meet these criteria. Enquire now to chat with a course advisor!
In this marketing course, the subjects you may study include:
You may be eligible for Recognition of Prior Learning (RPL) if your previous education or work experience meet certain criteria.
Kaplan Business School supports its students at every stage of the educational journey, and offers personalised, student-driven programs. This includes the unique Career Mentorship Program, which pairs Kaplan students with industry leaders. This gives students the opportunity to build their professional networks and gain valuable industry insights.
Kaplan Business School help their students achieve career success with Careers Central, their on-campus careers services team. Careers Central services include an industry placement service, which enables students to put theory into practice. Search for the perfect job using Career Hub, Kaplan’s online job board. Kaplan students get support in achieving their career goals with 1-on-1 careers coaching.
This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:
Upon successful completion of this course you will receive a nationally recognised Bachelor of Business (Marketing) from Kaplan Business School.
You may choose to seek employment across a wide range of industries – you'll be equipped to apply for entry-level roles in public relations, advertising, marketing research and analysis, customer relationship management, events management, e-commerce, digital marketing or sustainable marketing.
This course may also act as a pathway to further studies, and could qualify you for credit towards a master's degree.
Wondering where a career in marketing could take you? Potential job outcomes may include:
Kaplan Business School's fees include all of your textbooks for the trimester, so you don't have to worry about spending additional money on expensive study materials.
Eligible students can apply for the Australian government's FEE-HELP loan to cover the upfront costs of all or part of your fees.
Payment plans are available for continuing students from their 2nd trimester onwards.
As part of their commitment to helping individuals reach their educational and career goals, Kaplan Business School also offers a number of scholarships to students in Australia and across the globe, including High Achievers Scholarships, Alumni Scholarships and Regional Scholarships. Enquire now for more information.
This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.
Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
Fill out this form and a Study Consultant from Kaplan Business School will get back to you.