Bachelor of Applied Business (Marketing) | CourseFinder

Bachelor of Applied Business (Marketing)

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  • Awarded by

    University of Canberra

  • Qualification

    Bachelor's Degree

  • Study Mode

    Online

  • Payment Options

    HECS-HELP may be availableUpfront payment

  • Duration

    2-4 years

  • Start Date

    April, June, August, October

Last modified: 07 Mar 2017

About this course

Analyse markets, devise campaigns and create content that works

In a rapidly-changing business world, employers need graduates with practical experience, the ability to adapt to change and a readiness to handle big ideas.

With that in mind, Dūcere and the University of Canberra are proud to offer a Bachelor of Applied Business (Marketing) that connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

Marketing fundamentals meet 21st-century enterprise skills

Dūcere's Bachelor of Applied Business (Marketing) combines an immersive online learning experience with a practical and industry-relevant assessment model. Through this groundbreaking approach, you'll be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

You will:

  • Develop an industry-relevant project portfolio as part of your degree
  • Learn practical insights from cutting-edge designers and startup marketers
  • Attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more
  • Enjoy integrated online support
  • Develop the skills employers need
  • Attain a fully-accredited degree

Dūcere delivers bachelor's degrees for the 21st century

  • Prerequisites

    Questions?

    To be eligible to enrol in this course, you must:

    • Have completed Year 12 with a minimum ATAR score of 60.00; OR
    • Hold a tertiary qualification; OR
    • Have 2 years' work experience
    Questions?
  • Subjects

    Find out more

    In this business marketing course, the key areas you will cover include:

    • Leadership and management
    • Digital marketing and media
    • Sales, marketing and campaign management
    • Brand development and marketing strategy
    • Innovation and design
    • Stakeholder management
    • Innovation and entrepreneurship
    Find out more
  • Why Dūcere?

    From flexible and self-directed online study, to real-world business projects and dynamic industry events, Dūcere has designed their programs to meet the needs of the modern learner. Their bachelor's degrees and MBA program blend immersive online learning with an applied assessment approach. Under this model, Dūcere students decide when and how they study, whilst completing practical assessments that are relevant to their own career needs and to the needs of industry. So instead of exams, you could be working on business plans, project case studies and more, while enjoying access to Australia’s most industry-relevant course curriculum and content.

    However you choose to study, you’ll receive personalised support and advice through Dūcere's student support teams, along with in-depth practical feedback from their academic staff. At every stage of your journey, Dūcere will work with you to cultivate the digital literacy, critical know-how and entrepreneurial skill sets required for success in an economy transformed by innovation.

  • STUDENT TESTIMONIALS

    All student testimonials for Dūcere

    "What attracted me to the Dūcere MBA was the focus on Leadership and Innovation – two fundamental skills that are critical to being successful in today’s challenging business environment. The level of interaction is far more personal and targeted than my experience with other higher education providers. Dūcere have really focused on the cohort being almost an extended family – working together to ensure everyone gets the most out of the course, irrelevant of their past experience. I have no doubt that, thanks to the way in which the Dūcere MBA course is structured, I will emerge a more enlightened and confident leader for my future career."

    Ben K. , Master of Business Administration (Innovation and Leadership)

    "This MBA is truly exciting. It is demonstrative of the commitment Dūcere and UC have to building a nation of learners – irrespective of your age or academic status. Through education we really do see the opportunities in front of us – and work respectfully together to dream, believe and achieve."

    Erin P. , Master of Business Administration (Innovation and Leadership)

    "It is clear that Dūcere care about my learning. Every part of the program is thought out with the best intentions to maximise our experience and growth as individuals and future leaders. I have never been part of an academic pursuit like this one, where the balance of practicality and theory is so well considered and integrated."

    Scott D. , Master of Business Administration (Innovation and Leadership)

Career outcomes

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Applied Business (Marketing) from the University of Canberra.

Core graduate skills:

  • Design effective strategies for the digital marketplace
  • Utilise social media to drive meaningful customer engagement
  • Develop compelling brands and rapid rebranding strategies
  • Identify growth opportunities in relevant markets
  • Create empowering and inclusive content

Wondering where a career in marketing could take you? Potential job outcomes may include:

  • Marketing Coordinator
  • Brand Manager
  • Management Consultant
  • Marketing Officer
  • Executive Manager
  • Startup Founder
  • Product Manager
  • Chief Marketing Officer (CMO)
  • Social Media Consultant
  • Sales Manager

PAYMENT OPTIONS

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP loan, meaning you can defer payment of your fees.

Alternatively, you can pay your course fees upfront.

HECS-HELP

You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.

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