Bachelor of Applied Business (Marketing) | CourseFinder

Bachelor of Applied Business (Marketing)

  • Awarded by

    University of Canberra

  • Qualification

    Bachelor's Degree

  • Study Mode


  • Payment Options

    HECS-HELP may be available

  • Duration

    Self-paced; up to 10 years

  • Start Date

    Anytime – start today!

Last modified: 09 Feb 2017

About this course

Brand strategy has gone through rapid change in the last five years, and this online, self-paced Bachelor of Applied Business (Marketing) degree is just the course to make sure you stay ahead of the pack.

With personal insights from global leaders including Fortune 500 CEOs and entertainment magnates such as David Copperfield, you'll get access to a wealth of marketing experience.

Whether you're managing products, looking to step up as chief marketing officer, or you have your own brand to promote, this online course will fit your needs and push you to exercise your entrepreneurial side.

The course is self-paced, and offered by Dūcere in partnership with the University of Canberra. It's suitable for all kinds of professionals who are looking to engage technology to design powerful customer engagement strategies.

Shorter programs

If, for some reason, you're unable to study the entire Bachelor of Applied Business (Marketing), you've got the freedom to opt for an early exit. This means you don't have to commit to the whole degree, but can still gain recognition for what you've studied so far. Depending on the units completed, you may exit with a higher education Diploma in Applied Business (Marketing) (8 units) or Associate Degree in Applied Business (Marketing) (16 units).

  • Prerequisites


    To be eligible to enrol in this course, you must:

    • Have completed Year 12 with a minimum ATAR score of 60.00; OR
    • Have 2 years' relevant full-time work experience; OR
    • Hold a diploma in a field related to business or management

    Alternate entry paths will be considered on a case-by-case basis.

  • Subjects

    Find out more

    In this business marketing course, the key areas you will cover include:

    • Entrepreneurship
    • Innovation
    • Marketing and sales
    • Branding
    • Communications
    • Digital marketing and media
    Find out more
  • Why Dūcere?

    Dūcere has partnered with some of Australia’s leading education providers to offer online courses in business and management with a difference. Catering for those with an ambitious, entrepreneurial and innovative spirit, Dūcere’s course offering has been developed in conjunction with some of the world’s most successful leaders. Learn from a Global Faculty comprised of presidents and prime ministers, Fortune 500 CEOs, Nobel Prize winners, scientists, academics and philanthropists, and gain real-world insight into what drives successful business. With all courses – from diploma-level right through to the unique MBA program – delivered entirely online and at your own pace, you can learn while you work.

    As a student of Dūcere, you’ll receive ongoing support and personalised advice. Login to the award-winning learning platform for instant access to forums, videos, infographics and a range of other tools designed to make learning easy. You can even track your progress as you go!

    You’ll also gain unrivalled access to a global network of world leaders in their respective fields: from business to politics, philanthropy, science and the arts. Call or email your mentor at anytime, or tap into the Dūcere network of business owners and entrepreneurs for real-world advice.

    After graduating, you’ll continue to receive exclusive invites to industry events, workshops and seminars to consolidate your learning and connect with like-minded professionals. Access to the Global Leaders Faculty of over 250 renowned influencers is for life, so your career is assured a competitive edge like no other.


    All student testimonials for Dūcere

    "What attracted me to the Dūcere MBA was the focus on Leadership and Innovation – two fundamental skills that are critical to being successful in today’s challenging business environment. The level of interaction is far more personal and targeted than my experience with other higher education providers. Dūcere have really focused on the cohort being almost an extended family – working together to ensure everyone gets the most out of the course, irrelevant of their past experience. I have no doubt that, thanks to the way in which the Dūcere MBA course is structured, I will emerge a more enlightened and confident leader for my future career."

    Ben K. , Master of Business Administration (Innovation and Leadership)

    "This MBA is truly exciting. It is demonstrative of the commitment Dūcere and UC have to building a nation of learners – irrespective of your age or academic status. Through education we really do see the opportunities in front of us – and work respectfully together to dream, believe and achieve."

    Erin P. , Master of Business Administration (Innovation and Leadership)

    "It is clear that Dūcere care about my learning. Every part of the program is thought out with the best intentions to maximise our experience and growth as individuals and future leaders. I have never been part of an academic pursuit like this one, where the balance of practicality and theory is so well considered and integrated."

    Scott D. , Master of Business Administration (Innovation and Leadership)

Career outcomes

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Applied Business (Marketing) from University of Canberra.

Completion of this online course will provide you with the business acumen to design and implement company-wide improvements, allowing you to strategise according to technological and organisational developments.

Wondering where a career in marketing could take you? Potential job outcomes may include:

  • Marketing Officer
  • Executive Manager
  • Management Consultant
  • Startup Founder
  • Product Manager
  • Brand Manager
  • Chief Marketing Officer (CMO)
  • Social Media Consultant
  • Marketing Coordinator
  • Sales Manager


If you are an Australian citizen, you may be eligible to receive a government HECS-HELP loan, meaning you can defer payment of your fees.

Alternatively, you can pay-as-you-go, or take advantage of one the University of Canberra's payment plans.

A limited number of scholarships are also available. Enquire now to find out more.


You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.

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